20 JUNE 2017


Korea Takes First Place in UIA Global Meetings Ranking

Korea now ranks in the #1 spot worldwide for global congresses hosted the previous year, according to the most recent International Meetings Statistics Report released by the Union of International Associations (UIA). The result is a reflection of strong growth by established Korean meeting cities such as Seoul, as well as rising destinations like Busan, Jeju, and Incheon, contributing to the country’s increasingly diverse business events portfolio.

The findings show Korea as a country rising from 891 meetings in 2015 to 997 in 2016, reflecting an 11.89% increase over the previous year. Making up the national equation, Seoul, which maintained its 3rd-place city ranking, hosted 526 meetings in 2016, up from 494 in 2015 (up 4.97%), while now ranking in 14th place, the port city of Busan hosted 152 meetings in 2016 (increase of 1.33%) and Jeju, which increased its ranking from 19th to 17th place, held 116 meetings in 2016 – four more than 2015, reflecting an increase of 3.57%.

“The UIA’s latest findings are a strong reflection of Korea’s broad growth not only across the country’s meetings section, but across the country itself,” said Korea MICE Bureau Executive Director Kapsoo Kim. “Established event destinations like Seoul are continuing to show their prowess, while an increasing number of regional capitals are giving global meetings planners an increasing variety of options, and so boosting Korea’s appeal for congresses” he added.

Nationwide infrastructure growth continues to bolster Korea’s industry competitiveness, including new facilities such as the Paradise City integrated resort next to Incheon International Airport (itself due to open a second passenger terminal later in the year) and expansions to existing facilities such as Songdo ConvensiA, which are expected to finish in 2018. South Korea’s tallest building, the new 555m-tall Lotte World Tower, recently opened in Seoul; the tower is also home to the luxury-brand 235-guestroom Signiel Hotel. A raft of new boutique hotels are also opening up across Korea, boosting budget accommodation options for business visitors.

Meanwhile, operational services are growing in new regional hotspots, such as convention bureau established for Cheongsong in Gyeongsangbuk-do Province, and establishment of the Gangwon Convention Bureau in response to the PyeongChang 2018 Winter Olympics, set to take place from February 9-25 next year. Event planners have also been able to enjoy an expanded range of services and support for locally-hosted events from the Korea MICE Bureau, the nation’s officially government-sponsored agency for business events. For more information, contact the address below.


 About Korea MICE Bureau

The Korea MICE Bureau (KMB) of the Korea Tourism Organization, aims to establish Korea as a premier destination for convention delegates and business travelers. As the government’s leading MICE Agency, the KMB has worked for nearly 40 years to provide a wide range of advice and assistance to those considering holding meetings in Korea. It also works closely with organizers, meeting planners, and other regional convention bureaus to ensure that every meeting held in Korea is successful as well as memorable. For further inquiries, please e-mail us at mice@knto.or.kr or call us at +82-33-73-3284.

More info: www.koreaconvention.org



Busy Spring in Korea; Mega International Events Across the Nation

Monday, April 4, 2016

Several prominent international congresses are about to take place in South Korea over the next few months; most notably is the upcoming 2016 Rotary International Convention.


50,000 participants to gather in Gyeonggi for 2016 Rotary International Convention

Set to take place from May 28 – June 1 at KINTEX, Gyeonggi Province, the 2016 Rotary International Convention is expected to draw 50,000 participants, of which 25,000 will be from overseas. This will be the second time that Korea will host the event since 1989 in Seoul. This year, it will be held in KINTEX, the biggest convention center in Korea. It will be a good chance to introduce Korea’s culture and life with modern technology.


Korea MICE Bureau (KMB) to support 2016 Rotary International Convention

KMB support for the convention will include on-site cultural experience booths to let attendees enjoy and experience local traditions conveniently. These booths include a traditional Korean Costume “Hanbok” trial experience, Korean Craft making experience, and a special activity to experience the 2018 Pyeongchang Winter Olympic in advance. Along with the booths, there will be event welcome signs at Incheon International Airport, souvenirs for the participants of the formal tour programs, and other assistance. To showcase the highly advanced IT industry of Korea, the Korea MICE Bureau supports the Host Organizing Committee in developing a smart phone application. Through the app, attendees can avail tour information and other services easily. This is a joint initiative to enhance the experience of Rotarians during their stay in Korea.


Large-scale Conventions to take Place throughout Korean Peninsula this Spring

In April and May, Korea will host two other major events likewise receiving KMB support. The first of these, the 21st Cardiovascular Summit (TCTAP 2016) conference, is scheduled for April 26-29 at Coex, Seoul, and will be attended by 3,600 participants, of which 1,200 will hail from overseas. This will be followed by the 13th International Congress of Shoulder and Elbow Surgery at ICC Jeju from May 18-20. As with the Rotary International Convention, the above events will also be enhanced by complimentary culture booths and airport signage.

For further inquiries: contact Korea MICE Bureau www.koreaconvention.org

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